Anheuser Busch Goes Full On Miami For Super Bowl LIV
Year after year, the Super Bowl proves to be one of the most prominent advertising spends for brands annually. In 2020 we saw a 25% increase in ad spend (up 100 million dollars from 2019).
Here are those numbers broken down by Marketing Dive:
The 2020 Super Bowl saw an estimated $435 million of spend.
There was a total of 51 minutes and 15 seconds of advertising during the Super Bowl, with ads accounting for 24% of the total broadcast.
The top advertiser was our client and beverage manufacturer Anheuser Busch In Bev, with PepsiCo trailing by 10 million dollars.
Any good marketing and advertising campaign can be improved by taking a multi-pronged approach instead of focusing only on one medium. In this case, they increased their brand impressions in-person by having us produce and install window graphics at locations around Miami, where potential buyers would be trafficking.
Here are some of the best examples we delivered:
Follow us for more branding ideas:
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Architectural Surfaces
- Mar 6, 2020 New Product Highlight - Altyno Mar 6, 2020
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Branding
- Oct 24, 2024 Permanent or Temporary Environments that Move You Oct 24, 2024
- May 24, 2024 Environmental Graphics Run Down May 24, 2024
- Mar 2, 2023 Evolve Interiors Get Ready for Adventure Mar 2, 2023
- Sep 1, 2022 Briarcrest Christian School Kicks Off Campaign With Field Graphics Sep 1, 2022
- Mar 5, 2020 LIT Vodka Taps into Environmental Graphics Mar 5, 2020
- May 29, 2019 Memphis in May Celebrates the 200 Year Anniversary of Memphis May 29, 2019
- Apr 2, 2019 LSI Graphics Celebrates 45 years of business in the Midsouth Apr 2, 2019
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Building Wraps
- Oct 18, 2018 The Cleveland Cavaliers Get A Building Wrap Oct 18, 2018
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Charity
- Feb 25, 2022 LSI Grants its Second Wish Reveal Through Make-a-Wish Mid-South Feb 25, 2022
- Feb 24, 2020 LSI grants its first Wish Reveal through Make-a-Wish Foundation Feb 24, 2020
- Oct 16, 2018 Giving Back to St. Jude Oct 16, 2018
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Colleges
- Aug 30, 2019 Memphis Tigers Stripe Up with LSI Graphics Aug 30, 2019
- Jun 24, 2019 College of The Holy Cross Brings Character to Team Locker Rooms Jun 24, 2019
- May 8, 2019 Penn State Revamps Louis and Mildred Lasch Football Facility May 8, 2019
- Apr 26, 2019 Union University Project Hits a Slam Dunk in Design Contest Apr 26, 2019
- Jan 4, 2019 Top 9 Projects of 2018 Jan 4, 2019
- Dec 3, 2018 Hitting the Road with Bus Graphics Dec 3, 2018
- Oct 19, 2018 Ole Miss Gets Signage Overhaul Oct 19, 2018
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Commercial
- Oct 20, 2021 National Rebrand for 'Architectural Surfaces' Oct 20, 2021
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Community
- Apr 2, 2019 LSI Graphics Celebrates 45 years of business in the Midsouth Apr 2, 2019
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Company News
- Oct 3, 2019 LSI Graphics Names New President and Executive Vice President Oct 3, 2019
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Concrete Graphics
- Jan 24, 2022 Edelbrock Gets a Seamless, Multi-layered Wrap Jan 24, 2022
- Sep 22, 2021 CBRE Shows the Way with Wayfinding Concrete Graphics Sep 22, 2021
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Dimensional Signs
- Apr 23, 2024 Infamous Lyfe Kitchen Sign Removed and Replaced with "The Chisca" Apr 23, 2024
- Jul 31, 2019 Shaking Things Up at the Home of the King Jul 31, 2019
- Jun 10, 2019 Memphis University School Showcases Athletic Program History with Gymnasium Lobby Renovation Jun 10, 2019
- Feb 11, 2019 Christian Brothers High School Makes History Feb 11, 2019
- Nov 29, 2018 PDS Explores Another Dimension in Signage Nov 29, 2018
- Oct 19, 2018 Ole Miss Gets Signage Overhaul Oct 19, 2018
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Environmental Graphics
- Oct 24, 2024 Permanent or Temporary Environments that Move You Oct 24, 2024
- May 24, 2024 Environmental Graphics Run Down May 24, 2024
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Events
- Oct 24, 2024 Permanent or Temporary Environments that Move You Oct 24, 2024
- Apr 27, 2023 Autozone Playoff Window Graphics Apr 27, 2023
- Apr 26, 2022 How to Use Graphics to Put Together a Fantastic Playoff Experience Apr 26, 2022
- Feb 3, 2020 Anheuser Busch Goes Full On Miami For Super Bowl LIV Feb 3, 2020
- Jun 17, 2019 Global Shop 2019 Jun 17, 2019
- May 29, 2019 Memphis in May Celebrates the 200 Year Anniversary of Memphis May 29, 2019
- Apr 2, 2019 LSI Graphics Celebrates 45 years of business in the Midsouth Apr 2, 2019
- Feb 20, 2019 Anheuser Busch Transforms Downtown Atlanta for Super Bowl LIII Feb 20, 2019
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Exhibit
- Jun 27, 2022 The ‘MetaMorphosis’ Butterfly Exhibit at the Memphis Zoo emerges from its Cocoon. Jun 27, 2022
- Jul 27, 2021 Walt Disney Archives Helps Make Dreams Come True Jul 27, 2021
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Exterior Signs
- Apr 23, 2024 Infamous Lyfe Kitchen Sign Removed and Replaced with "The Chisca" Apr 23, 2024
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Food & Beverage
- Mar 5, 2020 LIT Vodka Taps into Environmental Graphics Mar 5, 2020
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Graphic Design
- May 29, 2019 Memphis in May Celebrates the 200 Year Anniversary of Memphis May 29, 2019
- Apr 26, 2019 Union University Project Hits a Slam Dunk in Design Contest Apr 26, 2019
- Feb 11, 2019 Christian Brothers High School Makes History Feb 11, 2019
- Dec 3, 2018 Hitting the Road with Bus Graphics Dec 3, 2018
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Hospitality
- Jul 31, 2019 Shaking Things Up at the Home of the King Jul 31, 2019
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Installation
- Apr 23, 2024 Infamous Lyfe Kitchen Sign Removed and Replaced with "The Chisca" Apr 23, 2024
- Jun 24, 2019 College of The Holy Cross Brings Character to Team Locker Rooms Jun 24, 2019
- Nov 29, 2018 PDS Explores Another Dimension in Signage Nov 29, 2018
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Interior Branding
- Mar 2, 2023 Evolve Interiors Get Ready for Adventure Mar 2, 2023
- Jan 26, 2023 2023 Interior Graphics Thought Starters Jan 26, 2023
- May 20, 2022 Interior Graphic Inspiration for 2023 May 20, 2022
- Nov 8, 2021 The Story of St. Mary's Episcopal School Nov 8, 2021
- Mar 5, 2020 LIT Vodka Taps into Environmental Graphics Mar 5, 2020
- May 8, 2019 Penn State Revamps Louis and Mildred Lasch Football Facility May 8, 2019
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Monument
- Mar 30, 2021 Wolf River Greenway Continues Connecting Memphians Mar 30, 2021
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Rebrand
- Oct 20, 2021 National Rebrand for 'Architectural Surfaces' Oct 20, 2021
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Retail
- Mar 18, 2021 Memphis Tourism Gets Creative with Pretty Useful Co and LSI Graphics Mar 18, 2021
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School
- Sep 1, 2022 Briarcrest Christian School Kicks Off Campaign With Field Graphics Sep 1, 2022
- May 20, 2022 Interior Graphic Inspiration for 2023 May 20, 2022
- Nov 8, 2021 The Story of St. Mary's Episcopal School Nov 8, 2021
- Jun 10, 2019 Memphis University School Showcases Athletic Program History with Gymnasium Lobby Renovation Jun 10, 2019
- May 8, 2019 Penn State Revamps Louis and Mildred Lasch Football Facility May 8, 2019
- Feb 11, 2019 Christian Brothers High School Makes History Feb 11, 2019
- Nov 29, 2018 PDS Explores Another Dimension in Signage Nov 29, 2018
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Sports
- Sep 1, 2022 Briarcrest Christian School Kicks Off Campaign With Field Graphics Sep 1, 2022
- Nov 8, 2021 The Story of St. Mary's Episcopal School Nov 8, 2021
- Feb 3, 2020 Anheuser Busch Goes Full On Miami For Super Bowl LIV Feb 3, 2020
- Aug 30, 2019 Memphis Tigers Stripe Up with LSI Graphics Aug 30, 2019
- Jun 24, 2019 College of The Holy Cross Brings Character to Team Locker Rooms Jun 24, 2019
- Jun 10, 2019 Memphis University School Showcases Athletic Program History with Gymnasium Lobby Renovation Jun 10, 2019
- May 8, 2019 Penn State Revamps Louis and Mildred Lasch Football Facility May 8, 2019
- Apr 26, 2019 Union University Project Hits a Slam Dunk in Design Contest Apr 26, 2019
- Feb 20, 2019 Anheuser Busch Transforms Downtown Atlanta for Super Bowl LIII Feb 20, 2019
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Stadium Graphics
- Aug 30, 2019 Memphis Tigers Stripe Up with LSI Graphics Aug 30, 2019
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Top9
- Dec 15, 2022 Top 9 Projects of 2022 Dec 15, 2022
- Dec 10, 2021 Top 9 Projects of 2021 Dec 10, 2021
- Dec 23, 2019 Top 9 Projects of 2019 Dec 23, 2019
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Vehicle Wraps
- Jun 24, 2019 College of The Holy Cross Brings Character to Team Locker Rooms Jun 24, 2019
- Jan 4, 2019 Top 9 Projects of 2018 Jan 4, 2019
- Dec 3, 2018 Hitting the Road with Bus Graphics Dec 3, 2018
- Oct 1, 2018 Case Study: Vehicle Wrap Advertising Oct 1, 2018
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Wall Coverings
- Mar 2, 2023 Evolve Interiors Get Ready for Adventure Mar 2, 2023
- Jan 24, 2022 Edelbrock Gets a Seamless, Multi-layered Wrap Jan 24, 2022
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Wayfinding
- Jun 27, 2022 The ‘MetaMorphosis’ Butterfly Exhibit at the Memphis Zoo emerges from its Cocoon. Jun 27, 2022
- Mar 30, 2021 Wolf River Greenway Continues Connecting Memphians Mar 30, 2021
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Window Graphics
- Mar 18, 2021 Memphis Tourism Gets Creative with Pretty Useful Co and LSI Graphics Mar 18, 2021
- Jul 31, 2019 Shaking Things Up at the Home of the King Jul 31, 2019
- Oct 29, 2018 Mighty Lights Oct 29, 2018