Year after year, the Super Bowl proves to be one of the most prominent advertising spends for brands annually. In 2020 we saw a 25% increase in ad spend (up 100 million dollars from 2019).

Here are those numbers broken down by Marketing Dive:

• The 2020 Super Bowl saw an estimated $435 million of spend.

• There was a total of 51 minutes and 15 seconds of advertising during the Super Bowl, with ads accounting for 24% of the total broadcast.

• The top advertiser was our client and beverage manufacturer Anheuser Busch In Bev, with PepsiCo trailing by 10 million dollars.

Any good marketing and advertising campaign can be improved by taking a multi-pronged approach instead of focusing only on one medium. In this case, they increased their brand impressions in-person by having us produce and install window graphics at locations around Miami, where potential buyers would be trafficking.

Here are some of the best examples we delivered:

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