LIT Vodka Taps into Environmental Graphics
LIT Vodka (Live In Today) is one of the newest and hottest vodkas to enter the premium vodka market. Although they are a relatively young brand, they have already begun the process of tailoring their branding, advertising, and consumer experiences to their target audience, Millennials.
One of the main focuses of their strategy for attracting Millennials is to create unique experiences at significant sports arenas throughout the United States. By creating beautiful, immersive environments for their consumers to enjoy their libations in, they speed up the rate at which those unfamiliar with their brands become fans, driving more sales in the moment and in-stores afterward.
We think their strategy can pay off for them because it focuses on creating unique experiences (which their target audience craves). Not only that, but this audience has shown that it can be willing to pay a premium price for a superior product.
To help LIT Vodka create these unique spaces, we partnered up and designed their most immersive in-person experience yet, the LIT Lounge in the Infinite Energy Arena in Atlanta. This project features some of the coolest graphics we’ve produced and installed to date, including ceiling vinyl of their patented flame icon and expansive wall coverings.