Environmental Graphics Run Down
Organizations are striving to differentiate themselves in a competitive landscape, both in the physical and digital spheres. Those who succeed in standing out have been shown to attract top talent, foster long-term employee loyalty, and cultivate a cohesive culture that resonates with teams. Environmental graphics play a pivotal role in this process by enhancing the office environment and contributing to a more engaging and inspiring workplace.
Take your taste into account for a minute. Would you prefer to work in an office that is colorless, devoid of art and inspiration, and mindlessly clock in and out every day? Or would you prefer to work in an environment that engages you, showcases vibrant color and imagery, and seeks to deepen your connection with your work?
The answer should be straightforward for most people, so it stands to reason that developing a strategy for your environmental graphics can begin with us!
As a testament to our capabilities, we've curated a collection of recent projects showcasing environmental graphics' transformative power. From large-scale murals to intricate wall designs, these projects have not only enhanced the physical space but also helped organizations tell their unique stories through their environments. Imagine the potential for your organization's narrative to come alive in your workplace, creating spaces that inspire and engage.
University School of Jackson
This newly finished interior project features the tallest mural we've completed to date at roughly 16' in height and 208' in length!
University School of Jackson wall murals and backlit logo
16’ tall and 208’ long Wall Mural with Dimensional Letters
University School of Jackson sports complex also has some standout features such as their backlit dimensional logo and illuminated SEG frames. SEG Frames are not only eye-catching but also interchangeable and easy to update whenever the Bruins are ready to refresh the information on these graphics. This flexibility ensures that your workplace environment can always stay current and relevant.
They even have their very own "Hall of Legends," which will have a touchscreen display, allowing the user to interact and scroll through their historic champions.
Leaders Credit Union
A fantastic example of environmental graphics in a professional environment can be found at Leaders Credit Union. Their environmental graphics are refreshing and are focused on reinforcing their brand values.
In the example above, you are looking at board prints mounted with standoffs with custom-painted dimensional letters mounted first surface. In the background, the "Forward as One" typography showcases a tasteful example of routed letters, no paint, on a composite metal material. So clean!
Below, however, we have a fantastic example of something we don't encounter often: a wall mural covering a magnetic backer! This backer is how the laminated jerseys cling to the wall, allowing team members to move their jerseys around and pick their "Brand Personality" type. The personality-type boards are printed on the acrylic's back (second surface), making them less susceptible to being scratched or damaged.
Another close-up example is some cleanly routed letters highlighted by a remarkable, backlit, dimensional logo. Pretty neat!
Dimensional Letters and Back Lit Logo
Wall Mural and Dimensional Logo Letters
To add more flare to the Leaders logo, they incorporated a prismatic design element by doing a custom print on the following three logos. This minimalist yet creative approach adds the perfect touch of branding to these spaces.
Briarcrest Sports Complex
Briarcrest is well known in the Greater Memphis area for its dedication to excellence and being impeccable in all that you do. It stands to reason their environmental graphics would speak to this. Their approach to branding their spaces is bursting with stimulating wall murals showcasing historical images, clean branding elements such as their new icon, and sports stripes.
Their backlit, dimensional logos are used in several entryways and inject gravitas into these areas.
Environmental graphics provide a modern way to present your brand that engages and spruces up a space. We hope these examples will give you some ideas for how you can start telling your brand's story!