National Rebrand for 'Architectural Surfaces'
One of the most stressful periods in the lifecycle of an organization is the day it decides it’s time to take the leap of faith journey into rebranding. Sometimes, this can be triggered by a need to change one’s image or by acquiring new locations and offerings than before.
In Architectural Surfaces case, they had begun acquiring other similar businesses and had purchased so many that they needed to rebrand 21 locations nationally.
These locations all had varied needs for signage and graphics, some needing vehicle wraps and exterior signage, and others needing lobby/showroom signage and transitional banners for grand openings.
Coordinating these signage packages for these different locations within the span of a year is no simple task, as each site is in a separate area with changing regulations from local code enforcement.